{"id":6121,"date":"2025-08-01T09:38:54","date_gmt":"2025-08-01T13:38:54","guid":{"rendered":"https:\/\/nhlaonline.org\/?p=6121"},"modified":"2025-08-19T09:39:59","modified_gmt":"2025-08-19T13:39:59","slug":"the-nhla-newsletter-takes-on-a-new-form","status":"publish","type":"post","link":"https:\/\/nhlaonline.org\/the-nhla-newsletter-takes-on-a-new-form\/","title":{"rendered":"The NHLA Newsletter Takes on a New Form"},"content":{"rendered":"

Every Newsletter,<\/em> for about the past year, I\u2019ve anticipated an article announcing the end of the \u201cprinted era.\u201d I know most trade groups have gone the, what I assume is called \u201cdigital\u201d route, so I figured NHLA was soon due to change.<\/p>\n

One of the printed newsletters I still get is from the Oregon Association of Nurseries. It is actually more like a magazine, 40-50 pages. The fact that Oregon has such a large newsletter, which actually includes growers (both nursery and greenhouse) and landscapers, is due to the fact that Oregon is the country\u2019s largest nursery state. I no longer belong to OAN, but they\u2019ve been sending it to me free of charge for about 25 years.<\/p>\n

The NHLA Newsletter, I guess you could say has always been a little close to my heart. Sounds a little weird as I re-read that statement! In the early days of NHLA I played several roles. The landscape industry was in it\u2019s early stages, customers were no where near as apt to spend money on plantings, hardscapes, or maintenance. Obviously the economy was much different and landscaping was not as high a priority for consumers.<\/p>\n

My memory voids are becoming wider, so dates are harder to remember, but I think it was about a 10-year period that I replaced Peter Kidd, who had been the original newsletter editor. He wrote most of it, the president sent in his column, then off it went to the printer, hopefully with a couple of contributing articles now and then.<\/p>\n

At that time there was no position called \u201cbusiness manager.\u201d Most of this work was done by the board president, called the executive director, and\/or the secretary treasurer. After I\u2019d been the newsletter editor for a while, the executive director stepped down and I offered to take that job. I drove a hard bargain, however. I asked for a raise; I think I was asking $8\/ hr rather than $6, and I needed a new typewriter . All correspondence was either by phone or USPS \u2014 very few people had computers at that time. I was the only person that was paid by NHLA, and the only other costs were the newsletter final fine tuning and printing costs. In those years NHLA was operating on a shoestring budget and quite a bit of the work was done pro bono as an attempt to get the organization off the ground and even help boost the industry.<\/p>\n

At the monthly board meetings we tried to come up with a program for future months so that I, as executive director, could contact speakers, find places to have dinner meetings when needed, and in winter months contact locations to hold the meetings. Over the years we had some pretty informative speakers such as Mike Dirr. We had meetings almost every month, outside in nice weather and inside in inclement months. I don\u2019t recall the exact timing, but I also served as president at some time.<\/p>\n

I can\u2019t remember the exact set up, but after I stopped writing the newsletter, Chuck Simpson took over and his sister Ruth Sterling started doing the editing, layout, and production of the whole publication. Shortly after, Carolyn Isaak took over that role. I think by this time I was back here in Maine and I kind of lost touch with NHLA for a short while, but Carolyn has done an excellent job with the changes over the years managing the whole operation.<\/p>\n

I\u2019ve noticed a bit of a change in the membership. Because larger companies seem to be present in the industry, not as much focus seems to go into the actual \u201cGreen Industry\u201daspect of the industry, but toward the maintenance end of the business. Plants (trees, shrubs, perennials) don\u2019t appear to be as high a priority as they were 20+ years ago. Many people seem to think bigger is better and I see companies becoming bigger and \u201cmore corporate\u201d and as a result some of the workers I talk to don\u2019t know why they are still mowing at the same height in a hot August as they did in a cooler time when grass was growing at a faster rate. Oh well, Maybe I\u2019m still in the 1970s time warp and short cut August lawns are now the correct way!<\/p>\n

This turned into a long side track from the Newsletter going to four issues a year and no longer in print form. Time for me to face the 21st century, I guess! I\u2019m sure it will work out fine and I urge members to write articles and share the strengths they have in different area . There is a lot of talent out there!<\/p>\n

\u2014 by Phil Caldwell, a past president of NHLA (1989) now living and working in Maine.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Every Newsletter, for about the past year, I\u2019ve anticipated an […]<\/p>\n","protected":false},"author":24,"featured_media":6131,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64,24],"tags":[],"class_list":["post-6121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-64","category-commentary"],"yoast_head":"\nThe NHLA Newsletter Takes on a New Form | New Hampshire Landscape Association (NHLA)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nhlaonline.org\/the-nhla-newsletter-takes-on-a-new-form\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The NHLA Newsletter Takes on a New Form | New Hampshire Landscape Association (NHLA)\" 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